Credit Connect’s latest webinar saw the theme of innovation in mobile collections technology discussed at an event hosted in association with Esendex
The webinar titled ‘Agile collections technology that’ll outlive the pandemic’ was the latest in the series of Credit Connect webinars which have looked at the latest thematic innovations enhancing collections strategy. The webinar will showcased the company’s mobile collections technology.
Commenting on the event host Colin White Founding Director at Credit Connect said “It was great for the audience to hear and see some of the payment trends and the underlying technology which has emerged during the pandemic. The intention is to offer further insight through more digital events such as this in 2021.”
Jattinder Singh, Key Account Manager at Esendex. said “Esendex is proud to be leading the way in omnichannel messaging and Mobile Collections tech. We’ve seen a huge demand for our services, and have been fortunate to have strong and significant relationships as well as positive exposure to multiple sectors, who have supported us in creating software that caters for all use cases and markets. Our modular approach to Mobile Collections means it integrates with all CRMs (new and old) and also adapts and grows as your business priorities shift and flex, creating a true digital, future-proofed offering”
If you are interested in viewing or becoming a sponsor for the next event. Then call 01622 437014 or email events@credit-connect.co.uk for more information.
Some of the questions asked in the webinar (with answers) can be viewed at the bottom of this article.
A recording of the webinar can be viewed by clicking here.
JS: All components of Mobile Collect can be standalone or “modular” in design, to allow brands to build their own version of MC that works for your business. Ideally, the affordability check is inline and part of MC as this allows it to “talk” to payment amounts and values
JS: Quite a broad question! In short, AI and ML 100% has a position in digital collections. But digital collections channels need to report back to CRMs in real-time so the business and agents know what is happening on accounts and customer interactions e.g. should a customer decide to call in. We’ve seen that AI can open up variables in data that CRMs can’t always consume meaning there are “voids” in data. (Voids in the sense that there is “too much” data that cannot be used). Esendex, currently, leans towards automation over AI and ML as these provide a “ring-fenced” approach to the tech and data flow side of things, as well as end-user input. But elements like Bots are prime for AI and ML as these allow for a better interaction.
JS: RCS, we are one of the early adopters of this tech and it is a channel that is 100% transferrable with the Mobile Collections technology showcased.
What channels do you feel deliver the best value when trying to contact customers?
To what extent do you feel the control/decisions of the contact strategy should remain with the brands in question?