Money and Pensions Service reveals financial wellbeing brand launch

19th March 2021

The Money and Pensions Service (MaPs) has revealed plans to launch a single offering for consumers.

The Service says people across the UK will be empowered to manage their financial wellbeing with greater confidence and clarity throughout their lifetimes, when a holistic new consumer brand launches this summer.

The new service called MoneyHelper was developed following extensive user testing amongst MaPS audiences of people who are struggling, squeezed and cushioned. The brand identity for the combined services was the most positively received by customers as clear, personable and encouraging people to take action.

Since MaPS was formed in 2018, it has operated its consumer services under the three legacy brands of the Money Advice Service (MAS), The Pensions Advisory Service (TPAS) and Pension Wise.

MaPs says MoneyHelper will bring these brands and services together in one place. Pension Wise, which provides guidance for people aged 50 and over about their pension options, will continue as a named service under the MoneyHelper umbrella.

Money and pensions guidance and free debt advice will continue to offer vital support to customers under the new MoneyHelper brand. Following a thorough review of all of the information, tools and content on the legacy services websites, the majority will move to a new home on the MoneyHelper website, making it easier for people to find the information they need.

Caroline Siarkiewicz, Chief Executive of MaPS said “The arrival of MoneyHelper is an exciting next phase in our journey to improve the lives of people across the UK. MoneyHelper will be a single destination that allows people to more easily find and access free money and pensions support. Often money matters are complex, and we know that many people looking for help with money or pensions worries do not know where to start. MoneyHelper will be uniquely placed to empower people to inform themselves of their choices and improve their financial wellbeing across their lifetimes. It will also better link people with other free support services if that’s what is right for them.”

“The new single-brand will allow MaPS greater efficiencies so our efforts can be better focussed on delivering for people across the UK. It will also make it easier for our growing network of partners to refer people to our services, information and tools, and help to improve the UK’s financial and overall wellbeing.”