Record numbers seeked debt advice over Christmas and New Year

Free debt and money advice service, Money Wellness, has reported a significant rise in people seeking support over the festive period, highlighting growing financial pressures on households as they head into 2026.

Between Christmas Eve and Boxing Day, 6,083 people contacted Money Wellness for advice on managing debt – a 29% increase on last year. Notably, 1,334 people (21%) sought support between 10pm and 3am, showing that financial stress does not respect festive hours.

The trend continued into the New Year, with 5,820 people reaching out for help between New Year’s Eve and New Year’s Day, marking a 14% increase on 2025 figures. Among these, 1,149 people (20%) accessed advice during late-night hours (between 10pm-3am), and 243 individuals sought help between midnight and 1am.

Households across the UK continue to feel the strain of the cost of living crisis, with higher energy bills, food prices and housing costs leaving many people financially stretched. For some, the pressure has been building for months, while others are only now feeling the impact after relying on credit to get through Christmas. As a result, more people are starting 2026 worried about how they will keep up with bills, manage debt and stay afloat in the months ahead.

Sebrina McCullough, Head of Advice at Money Wellness, said “The numbers we’re seeing over Christmas and New Year are unprecedented. People often feel pressure to celebrate the holidays, even when money is tight, and our data shows many are turning to us late at night when they feel most anxious. It’s a clear reminder that financial stress doesn’t take a break – and neither does the need for accessible, free debt advice.”

“Debt and money advice has never been more accessible. Many people use our online journey, which is available day and night, but for those who prefer to speak to an adviser, our team is ready to provide practical, non-judgmental support. We expect demand to remain high throughout January and beyond and are committed to supporting anyone struggling with debt, however they choose to access advice.”