Welsh households risk missing out on water bill lifeline

7th August 2020
Water companies in Wales must build a stronger relationship with their customers to reduce the risk of households missing out on vital help with their water bills and other assistance when they hit hard times.

The Consumer Council for Water’s (CCW) annual survey Water Matters revealed about a third of household customers have little awareness of the range of support services available from their water company.

Whilst one in eight customers in Wales told CCW their water bill was unaffordable but that number could grow significantly in the coming months as more households are caught up in the financial fallout from COVID-19.

The CCW fears this could prevent some of the households worst affected by the impact of coronavirus or other serious situations from accessing financial and practical support from their water company.

About 100,000 customers in Wales have signed up to water companies’ social tariffs but that still doesn’t come close to addressing the scale of the problem.

Dŵr Cymru Welsh Water and Hafren Dyfrdwy both provide social tariff schemes that can substantially reduce the water bills of low-income households. However, only 1 in 20 customers are aware this support exists, according to the survey.

CCW is calling on both companies to make a concerted effort to raise awareness of assistance schemes among the under 24s, over 75s, Black-Caribbean and minority ethnic groups and those with no internet access. These customers are among the least likely to reach out for help, even if they are worried about being able to afford their bill.

The survey also revealed that households in Wales generally remain more satisfied with their water company than customers in England. However, the amount of customers who were satisfied they received value for money (77%) or that their charges were fair (66%) fell significantly compared to last year.

Phil Marshall, Deputy Chief Executive of the Consumer Council for Water (CCW), said: “The past few months have shown us that our lives can change very suddenly and people need to know their water company is there to support them through challenging times.”

“Water companies in Wales have a wide range of schemes that can help customers with their bills or provide practical support but too many households remain in the dark over this assistance.”