Pulse Cashflow Finance appoints Head of Strategic Finance

18th September 2023

Specialist funding provider, Pulse Cashflow Finance has announced that Siouxsie Ashmore has been promoted to the new role of Head of Strategic Finance with immediate effect.  

Ashmore will work closely with Martin Bennison the firms’ Sales and Marketing Director to ensure the ambitious growth objectives for this funding solution are achieved. 

Ashmore brings a wealth of experience managing clients and portfolios within the Invoice Finance arena having spent over two decades with Close Invoice Finance and Bibby Financial Services before joining Pulse Cashflow in the role of Operations Manager. Her promotion reflects the firms commitment to investing in their team and recruiting from within where possible.  As advocaats of this approach, they are proud to support team members who have a desire to develop and build a successful career within the firm.

Toni Dare, Managing Director at Pulse Cashflow Finance said “We are increasingly gaining access to businesses who are looking for bespoke financial solutions to work across their operations.  Our experience and expertise in understanding how businesses work and our highly personal approach is ideal in these scenarios as we work together to deliver an effective solution to help these firms bring their strategies to life. The creation of this new role and Siouxsie’s promotion demonstrates our commitment to supporting these businesses and her passion for delivering excellence in client service will be instrumental in growing and maintaining this important portfolio of clients.”