Sigma Connected Group appoints Group Director of Client Partnerships

Business outsourcing provider Sigma Connected has announced the appointment of Lesley Avinou into the newly-created role of Group Director of Client Partnerships.

In her new role, Avinou will lead the evolution of client relationship management across all locations including UK, Australia and USA.

Reporting to the Group’s Chief Commercial Officer Ben Jones, Avinou joins Sigma Connected from Marks and Spencer where she spent two years as Head of Customer Services, Transformation and Partnership Management. Prior to this she held leadership roles at British Gas, Scottish Widows and Standard Life.

Ben Jones, Chief Commercial Officer at Sigma Connected Group said “Lesley is a first-class addition to our leadership team and brings the expertise, passion and vision which is vital as we continue with our global growth strategy.”

“Our strong client relationships are an essential part of what makes us different from other BPOs. Lesley will lead the delivery of those strong connections, working alongside our teams in the UK, Australia and the United States as we continue to land new clients.”