SuperFi and The Digital DRA launch new partnership

29th January 2025

Financial wellbeing app, SuperFi has announced a new partnership with The Digital DRA. As part of the initiative, customers who pay their bills on time can earn cashback rewards and access a range of money-saving tools to generate savings of up to £1,488 annually.

The company’s say that the partnership reflects a shared commitment to supporting people on their journey to financial stability. Customers of The Digital DRA who have completed their debt resolution process will have free access to the SuperFi app, which provides a comprehensive suite of tools to help people maximise their incomes, reduce their outgoings and earn rewards for paying their bills on time.

By supporting individuals post-debt, this initiative addresses a critical gap in the debt recovery process, equipping them with a holistic range of tools to prevent future financial distress by helping them to build long-term resilience.

SuperFi leverages secure Open Banking technology to simplify money management. The app enables users to view all their bank accounts, credit cards, and Buy Now Pay Later commitments in one place. Its predictive analytics feature alerts users to upcoming bills and potential shortfalls, helping them avoid missed payments.

Daniel Calcott, Founder at The Digital DRA, said “This partnership with SuperFi represents a significant step in supporting our customers beyond the debt repayment process. By providing them with tools to manage and maximize their finances, we’re helping to build lasting resilience and reduce the risk of financial difficulties in the future.”

Tom Barltrop, Co-Founder and CEO of SuperFi, said “We’re excited to partner with The Digital DRA to provide ongoing support to individuals who have recently resolved their debts. At SuperFi, our mission is to help people improve their financial resilience so they can stay on top of their bills and out of problem debt. This collaboration is especially exciting as it marks the first time we’re extending support to individuals post-debt resolution, helping them on the next step of their financial journey.”