overspending

Gen Z ‘consciously overspend’ on clothes and skincare

23rd July 2025 Consumer Collections | #overspending

Gen Z is rewriting the rule book when it comes to overspending – from fashion to frappés or the glow of ‘glass skin’ to bingeing on Stranger Things, new research from Nationwide reveals. The research highlights that younger generations are prepared to invest in feeling good, brand identity and self-care – even if it means…

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overspending

Gen Z ‘consciously overspend’ on clothes and skincare

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