One in four consumers say the cost of living is causing sleepless nights 

One in four (26%) consumers are worried about the cost of living crisis that it’s costing them a good night’s sleep, according to new research from Novuna Consumer Finance. The study into the nation’s sleeping habits, found that the economic climate, and in particular fears about family finances, were front of mind for 17.5million people struggling to get a good night’s kip, and the top reason why almost half (44%) of the population are kept up by bed-bound anxiety.  

While millions will relate to the sleep depriving properties of a racing mind, it doesn’t compare to the number one cause of sleep disruption: a weak bladder, with half (49%) of the UK having to wake up in the early hours to go to the toilet. Meanwhile, a third (36%) of Brits blame the sleep disruptions on family members, such as snoring (22%) or fidgety (16%) partners, pets (16%), or children (11%).

In fact just one in ten (9%) people tucking themselves in can rest in the knowledge that they’ll get a full week of good sleep, with the same amount (9%) saying they fail to get a single full night’s rest in the typical week. Four in ten (42%) say they usually get at least four nights of quality sleep in the average week. 

Brian Flesk, Head of Retail at Novuna Consumer Finance said “Quality sleep is so important for health, happiness and well-being, that it really is the most valuable commodity out there, but for those that say it can’t be bought, our research  suggests it can. We are all affected negatively by the cost of living crisis in one way or another, but it’s shocking to hear that 17million people are so worried they are losing sleep over it.”