Freedom Finance appoints Head of Data Science

24th January 2023

Freedom Finance has announced that it has appointed Richard Parfitt as Head of Data Science.

Parfitt will lead Freedom Finance’s data products initiative, building and managing a multi-disciplinary team to develop new services for customers and enhance data-driven capabilities driving further automation and intelligence.

Parfitt joins Freedom Finance after 8 years at 118 118 Money where he was most recently Head of Decision Science. Prior to this, he worked at Citibank Diners Club, Business & Decision, British Gas & The Royal Mint. Through his 25-year data science career, Richard has built a passion for the careful use of data in making business decisions.

Nick Allen, Chief Technology Officer at Freedom Finance, said “I am pleased to be bringing Richard’s extensive experience in capitalising on data capabilities to Freedom Finance. Improvements in the use and quality of data across the industry mean that technology focused businesses, like Freedom Finance and our partners, are able to provide borrowers with the most appropriate credit solutions available to them.”