Cost of living pressures mean only one in five book all inclusive holidays

12th July 2023

Since the cost-of-living crisis began, only one in five consumers (21%) ‘still always book’ all-inclusive holidays, according to new research from Compare the Market.  

Over a third (38%) of holiday makers have changed their behaviour when it comes to booking all-inclusive holidays due to the rising cost of living, as 21% ‘sometimes book them but not as much as before’ and 17% will ‘rarely’ book these types of holidays anymore. One in four (26%) never book an all-inclusive.

Age plays an important role in determining the attractiveness of choosing an all-inclusive holiday deal. Over a fifth (22%) of holidaymakers aged between 18 and 34 would always choose one, with the same number for 35- to 54-year-olds respectively (22%), compared to only 17% for people aged over the age of 55. 

Helen Phipps, Director at Compare the Market, said “Despite the summer holidays fast-approaching, the attractiveness of all-inclusive deals has taken a hit as the cost-of-living continues to place pressure on consumers. With household finances under strain, Brits are unlikely to commit to bigger purchases when looking to get away this year and may be considering more affordable options, such as breakfast-only or half board. Going for these other alternatives also provides flexibility to eat out and away from the hotel, compared to an all-inclusive where guests may feel more inclined to get their money’s worth by only eating and drinking in the hotel.”

“However, although households are looking to save costs when travelling aboard, travelling without insurance could provide a financial risk if things don’t go to plan. According to our research, only 47% of Brits have taken out travel insurance for their holidays. Insurance can provide you with cover and peace of mind when travelling abroad and ensure you are protected, whether that be due to flight cancellations, lost baggage or becoming ill abroad. Searching around online is one of the best ways to compare deals and find a policy that works for you.”