Jaja Finance and Bud agree financial inclusion partnership

Jaja Finance, the digital lender, has signed a partnership deal with Bud Financial, the Open Banking and data intelligence sepcialist, to become its Open Banking partner. As part of the deal Bud will support Jaja with its affordability assessments within the credit card application process. 

The partnership will open up greater access to credit and drive financial inclusion, by making credit available to those who might otherwise be declined using traditional decisioning methods, or those who are simply wishing to improve their credit score. The deal comes at a time when the pressures of the cost-of-living crisis continue to bite, and consumers are becoming more reliant on their credit providers to make the right lending decisions at the right time.   

Lucas Dalglish, Chief Commercial Officer at Jaja Finance said ‘Partnering with Bud means we can not only widen access to credit for UK consumers, and those that need it most, but we will also have the tools and functionality necessary to aid financial inclusion and ensure our customers’ financial health with real-time data.”

“The partnership is part of our mission to becoming the UK’s leading digital lender. We believe our partnership with Bud will make a significant impact on giving people more access to credit and providing them with the tools they need to manage it well.” 

Eloise Taysom, VP of Product at Bud said “We’re thrilled to partner with Jaja Finance to support their mission of making credit simple. By leveraging our market-leading transactional data intelligence capabilities, we can help Jaja make more informed lending decisions that benefit consumers who might have been overlooked in the past.”

“We’re excited to provide Jaja with our API solution for data categorisation and insight capabilities, which will offer real-time insight into customers’ financial profiles.”
 
“This partnership represents a significant step forward in making credit more transparent and accessible to all.”