Jaja Finance announces Gen AI chat assistant partnership

Jaja Finance has announced it has become one of the first UK fintechs to launch a Generative Artificial Intelligence (Gen AI) chat assistant using Anthropic’s state-of-the-art Claude 3 model family, accelerating the fintech’s journey to becoming the UK’s leading digital lender.

The new service, ‘Airi’, uses Amazon Bedrock, a fully managed service from Amazon Web Services (AWS) that offers a choice of high-performing foundation models (FMs), to access Claude 3 models, offering increased intelligence with near-human levels of responsiveness and improved data accuracy.  Jaja projects that ‘Airi’ will reduce average customer response times by over 65%, allowing customers to get answers to their queries much faster than before, freeing-up Jaja teams to spend time on more complex queries fielded by the chat assistant.

Dave Chan, CEO at Jaja Finance, said “As a digital lender we’re already employing sophisticated data models and advanced technologies to ensure we’re giving our customers the tools they need to manage their credit well. Adding an intelligent generative AI assistant like ‘Airi’ will help us unlock the power of advanced AI for our customers, while ensuring their financial health and wellbeing.

“Our work with AWS and Anthropic is yet another step in our commitment to becoming the UK’s leading digital lender, while making credit simple, accessible and easy to use for our customers.”

Tanuja Randery, VP, EMEA at AWS said “We are proud to help empower customers like Jaja Finance by offering them a broad choice of industry-leading models, capabilities and enterprise security they need to quickly build and deploy generative AI applications. By building ‘Airi’ on Amazon Bedrock, with the latest large language models from Anthropic, Jaja Finance can leverage the full potential of generative AI to reimagine user experiences, and accelerate their mission to become the UK’s leading digital lender.”