One in ten can only stick to their financial new year’s resolution for a week

New research by Zuto Car Finance has found that only one in ten (13%) of consumers can only stick to their financial new year’s resolution for a week.

The research surveyed consumers to determine their top ten financial goals of 2023, after 40% claimed they are worried about their money next year. 37% want to be financially stable during the cost-of-living crisis and 20% claim their spending is out of hand.

As one in five (19%) can only stick to a new year’s resolution for one-three months of year, whilst 3% of consumers can’t even last a single day, whilst just 2% make the full year:

The most popular aim for consumers is setting a savings goal and achieving it, with 42% of people picking this to try in the new year. Others are focusing on their bad credit scores, with (16%) looking to improve it and 11% pledging to check it more often.

A third (31%) plan to stop frivolous spending, while one in five (19%) want to concentrate on paying their bills comfortably.

When questioned why they can’t complete their new year’s resolutions, a third (34%) of consumers admitted they lack self-control and 16% claim that not planning properly ruins their chances of succeeding.

Lucy Sherliker, Head of Customer at Zuto said “With the current cost of living crisis and one of the worst recessions on record, staying with new year’s resolutions isn’t feasible for many. However, we hope our guidance can give Brits a better chance of seeing it through, and having a more comfortable 2023. 

Time sticking to new year’s resolution	Percentage
1 to 3 months	19%
One month	15%
One Week	13%
3 to 6 months	11%
Full year	8%
6 to 9 months	4%
Under 24 hours	3%
Beyond a year	2%